For entrepreneurs and executives:

WEAPONIZE YOUR BODY

Take The Weight Off Your Body And Your Time

With Our Autopilot Concierge System - So You Can Just Execute

Optimize your health & performance with a custom protocol based on scientific testing.

100% Done-For-You.

Don't Wait. Spaces Are Limited

For entrepreneurs and executives:

WEAPONIZE YOUR BODY

Take The Weight Off Your Body And Your Time

With Our Autopilot Concierge System - So You Can Just Execute

Optimize your health & performance with a custom protocol based on scientific testing.

100% Done-For-You.

Don't Wait. Spaces Are Limited

Here's A Fact:

Most Programs Are Built On Guesswork.

You’re a business owner. A high-performer. Ambitious executive. Which means your health, fitness and vitality aren’t simply to look and feel good—they’re about your performance. How you show up.


But there’s a problem: 


You don’t have time to waste with generic advice that isn’t made for your needs

or busy lifestyle.

It’s why The Starting Line exists.

We take the guesswork off your plate to develop a custom-built plan that includes testing, coaching and concierge service—so you accelerate your results in only a few hours per week.


So, how do we do it?


We built a custom plan from the ground based on real data points that accelerate results.


Because let’s face it:

Here's A Fact:

Most Programs Are Built On Guesswork.

You’re a business owner. A high-performer. Ambitious executive. Which means your health, fitness and vitality aren’t simply to look and feel good—they’re about your performance. How you show up.


But there’s a problem: 


You don’t have time to waste with generic advice that isn’t made for your needs or busy lifestyle.

It’s why The Starting Line exists.

We take the guesswork off your plate to develop a custom-built plan that includes testing, coaching and concierge service—so you accelerate your results in only a few hours per week.


So, how do we do it?


We built a custom plan from the ground based on real data points that accelerate results.


Because let’s face it:

Like Business, You Need a Program Built On Specific, Tangible, Measurable Data That Moves The Needle.

Unfortunately, 99% of programs are simply guessing and wasting time you don’t have.

We compile 20+ data points including hormones like testosterone, cortisol, Nutrient deficiencies, metabolic health, gut health, macronutrients, and calorie burn to give you a bulletproof protocol for maximum results. Based on your needs, not some random stranger.

Instead of trying—and failing—to figure it out yourself, we do it all for you.

But that’s not all. You’ll also have access to an entire team that’s focused on one thing: your results.

Like Business, You Need a Program Built On Specific, Tangible, Measurable Data That Moves The Needle.

Unfortunately, 99% of programs are simply guessing and wasting time you don’t have.

We compile hundreds of data points including hormones like testosterone, cortisol, nutrient deficiencies, metabolic health, gut health, macronutrients, and calorie burn to give you a bulletproof protocol for maximum results. Based on your needs, not some random stranger.

Instead of trying—and failing—to figure it out yourself, we do it all for you.

But that’s not all. You’ll also have access to an entire team that’s focused on one thing: your results.

Meet Your Personal Team Of Experts

Who Handle Your Food, Supplements,

Testing & Travel Protocols—24/7.

So, what’s included? Everything you can think of, when you need it—including:

Expert Team

You’ll be working 1 on 1 with a personal team of the top doctors, nutritionists and trainers—no questions asked.

Testing

From initial to ongoing testing and everything in between, we’ll coordinate, book and analyze your results.

Nutrition

Done-for-you plans created by a world-class nutritionist that are constantly tweaked for maximum impact.

Food Delivery

We turn your nutrition plan into done-for-you meals based on your preferences, delivered to your doorstep.

Fitness

Show up, follow the plan and we’ll do the rest with a top trainer who creates a 100% customized program and holds you accountable to it.

Supplements

Get the exact supplements you need with zero guesswork, delivered consistently without missing a dose.

Travel Guidance

Get advice before, during and after travel to know exactly how to keep your routine, anywhere in the world.

Appointments

We book everything for you, from blood draws to check-ups, massages and and everything in between. 

Gym Passes

Traveling to a new city and need access to a great gym? We handle it all for you and coordinate logistics.

In other words, like having a full-time, health Executive-Assistant in your back pocket.

Don't Wait. Spaces Are Limited

Meet Your Personal Team Of Experts

Who Handle Your Food, workouts, Supplements, Testing & Travel Protocols—24/7.

So, what’s included? Everything you can think of, when you need it—including:

Expert Team

You’ll be working 1 on 1 with a personal team of the top doctors, nutritionists and trainers.

Testing

From initial to ongoing testing and everything in between, we’ll coordinate, book and analyze your results.

Nutrition

Done-for-you plans created by a world-class nutritionist that are constantly tweaked for maximum impact.

Food Delivery

We turn your nutrition plan into done-for-you meals based on your preferences, delivered to your doorstep.

Fitness

Show up, follow the plan and we’ll do the rest with a top trainer who creates a 100% customized program and holds you accountable to it.

Supplements

Get the exact supplements you need with zero guesswork, delivered consistently without missing a dose.

Travel Guidance

Get advice before, during and after travel to know exactly how to keep your routine, anywhere in the world.

Appointments

We book everything for you, from blood draws to check-ups, massages and and everything in between. 

Gym Passes

Traveling to a new city and need access to a great gym? We handle it all for you and coordinate logistics.

In other words, like having a full-time coaching team and health Executive-Assistant in your back pocket.

Don't Wait. Spaces Are Limited

Stop Wasting Time You Don’t Have

With Random Diets, Programs &

Protocols That Aren’t Proven.

Eliminate Guesswork

We instantly eliminate all guesswork across what to eat, how to train and torching stubborn bodyfat.

Drive Performance

Our protocols are designed for Men who understand their body is a catalyst for maximum performance.

Data-Driven Results

Our programs are built off personalized testing and data to ensure you get exactly what your body needs. 

Concierge-Service

Access an expert team anytime, anywhere for unrivaled support and never be left wondering what to do.

Zero Gimmicks

Everything we prescribe is designed to maximize every unit of your time without falling for useless trends.

Shatter Plateaus

Breakthrough plateaus as your body adapts with ongoing optimization protocols for off-the-charts results.

Skyrocket Productivity

Our programs are designed to  increase your focus, energy, and stamina in business and everyday life.

Don't Wait. Spaces Are Limited

Stop Wasting Time You Don’t Have

With Random Diets, Programs & Protocols That Aren’t Proven.

Eliminate Guesswork

We instantly eliminate all guesswork across what to eat, how to train and torching stubborn bodyfat.

Drive Performance

Our protocols are designed for Men who understand their body is a catalyst for maximum performance.

Data-Driven Results

Our programs are built off personalized testing and data to ensure you get exactly what your body needs. 

Concierge-Service

Access an expert team anytime, anywhere for unrivaled support and never be left wondering what to do.

Zero Gimmicks

Everything we prescribe is designed to maximize every unit of your time without falling for useless trends.

Shatter Plateaus

Breakthrough plateaus as your body adapts with ongoing optimization protocols for off-the-charts results.

Skyrocket Productivity

Our programs are designed to increase your focus, energy, and stamina in business and everyday life.

Don't Wait. Spaces Are Limited

Trusted By

high level entrepreneurs & executives Like You

RYAN PINEDA

EDDIE WILSON

GARY HARPER

CHRIS BREEN

ANTHONY BUSCIGLIO

CODY JEFFERSON

Don't Wait. Spaces Are Limited

Trusted By

High Level entrepreneurs and executives Like You

RYAN PINEDA

EDDIE WILSON

GARY HARPER

CHRIS BREEN

ANTHONY BUSCIGLIO

CODY JEFFERSON

Don't Wait. Spaces Are Limited

Testing. Protocol. Autopilot.

Our 3-step process has been trusted by thousands of high-performing Men.

Testing

We get an extremely in depth look at your body to know exactly what it needs (hormones, metabolic health, nutrient deficiencies, DNA, gut health, etc.).

Protocol

We craft a fully custom protocol so you know exactly how to get results (food, workouts, supplements, sleep, etc.).

Autopilot

We act as your health concierge service and order everything and handle logistics for you, so all you have to do is execute the protocol and get results.

Testing. Protocol. Autopilot.

Our 3-step process has been trusted by thousands of entrepreneurs and executives.

Testing

We get an extremely in depth look at your body to know exactly what it needs (hormones, metabolic health, nutrient deficiencies, DNA, gut health, etc.).

Protocol

We craft a fully custom protocol so you know exactly how to get results (food, workouts, supplements, sleep, etc.).

Autopilot

We act as your health concierge service, order everything and handle all logistics for you, so all you have to do is execute the protocol and get results.

embark on an empowering journey

toward financial independence, family enrichment, and the limitless possibilities that arise from embracing the modern era of fatherhood.

A Note From Our Founder

Hey, I’m Cole.

And if you’re here, it’s because you’ve experienced success in many areas of your life. 

But there’s one that’s still missing, right? 

You feel it  before you take your shirt off. Or hold a look in the mirror. Maybe after a tough day at work when you wish you had more energy for a date night with your wife or hangin’ with the kids.

In other words, your body has become an anchor to fully enjoying your life. And you’re sick of it.

If that sounds familiar, then you’re in the right place.

We created The Starting Line because we heard from countless entrepreneurs and executives who started programs but never saw consistent results. Sure, they’d achieved success. Many times over.

But they couldn’t crack the code to their health, performance and vitality.

The answer was clear: 99% of the programs lacked tangible, measurable metrics and data paired with proven protocols and concierge-level accountability…until now.

But that’s not all. Even if they did include testing or customization, they added effort, energy and time to your plate that you and I know you don’t have.

Instead, we take care of everything for you. From testing, to supplements, to done-for-you food delivery based on your specific plan, booking appointments and having access to a personal team of experts.

Make no mistake: no other program on the planet exists like this one. 

Which means it’s not for everyone either. If you’re ready to stop ‘winging it’ with your health, fitness and vitality—I’d love to see you inside.

Don't wait.

Your family needs it. Your team needs it. You need it.

Cole Taylor

Founder & CEO

P.S. When we say we take care of everything, we mean it. 

You’ll have access to your own personal team of experts who are with you every step of the way. 

Just click the button below and we’ll do the rest.

Don't Wait. Spaces Are Limited

A Note From Our Founder

Hey, I’m Cole.

And if you’re here, it’s because you’ve experienced success in many areas of your life. 

But there’s one that’s still missing, right? 

You feel it  before you take your shirt off. Or hold a look in the mirror. Maybe after a tough day at work when you wish you had more energy for a date night with your wife or hangin’ with the kids.

In other words, your body has become an anchor to fully enjoying your life. And you’re sick of it.

If that sounds familiar, then you’re in the right place.

We created The Starting Line because we heard from countless entrepreneurs and executives who started programs but never saw consistent results. Sure, they’d achieved success. Many times over.

But they couldn’t crack the code to their health, performance and vitality.

The answer was clear: 99% of the programs lacked tangible, measurable metrics and data paired with proven protocols and concierge-level accountability…until now.

But that’s not all. Even if they did include testing or customization, they added effort, energy and time to your plate that you and I know you don’t have.

Instead, we take care of everything for you. From testing, to supplements, to done-for-you food delivery based on your specific plan, travel assistance, booking appointments and having access to a personal team of experts.

Make no mistake: no other program on the planet exists like this one. 

Which means it’s not for everyone either. If you’re ready to stop ‘winging it’ with your health, fitness and vitality—I’d love to see you inside.

Don't wait.

Your family needs it. Your team needs it. You need it.

Cole Taylor

Founder & CEO

P.S. When we say we take care of everything, we mean it. 

You’ll have access to your own personal team of experts who are with you every step of the way. 

Just click the button below and we’ll do the rest.

Don't Wait. Spaces Are Limited

If You Could Figure This Out On Your Own,

You Wouldn’t Be Here.

From trying Keto to doing 75 Hard or Carnivore…none of these are exclusively made for you.  And once you’re done and lose momentum—you end up back where you started.

Instead, we’re here to give you the keys of the castle so you can predictably and consistently.

Coaching

We tell you exactly what your body needs based on your 100% personalized testing results and hold you accountable on a daily basis.

Concierge

We ensure your program is as easy and time-efficient as possible to ensure maximum progress.

Changing Identity

We ensure you don’t simply complete a program. Instead, you transform yourself into an athlete.

We’re Extremely Limited In The Clients We Can Handle

No, that’s not some lame marketing gimmick. Our 1 on 1 concierge-based programs with on-demand communication and unlimited access only allow a certain volume of clients for maximum results.

If the application button works, then we have an opening for you—but it can close at any moment.

Don't Wait. Spaces Are Limited

If You Could Figure This Out On Your Own,

You Wouldn’t Be Here.

From trying Keto to doing 75 Hard or Carnivore…none of these are exclusively made for you.  And once you’re done and lose momentum—you end up back where you started.

Instead, we’re here to give you the keys of the castle so you can predictably and consistently.

Coaching

We tell you exactly what your body needs based on your 100% personalized testing results and hold you accountable on a daily basis.

Concierge

We ensure your program is as easy and time-efficient as possible to ensure maximum progress.

Changing Identity

We ensure you don’t simply complete a program. Instead, you transform yourself into an athlete.

We’re Extremely Limited In The Clients We Can Handle

No, that’s not some lame marketing gimmick. Our 1 on 1 concierge-based programs with on-demand communication and unlimited access only allow a certain volume of clients for maximum results.

If the application button works, then we have an opening for you—but it can close at any moment.

Don't Wait. Spaces Are Limited

Our Clients Get Results. Period.